ObjectWave Corporation provides new wellness White-Label Smartphone application -- Independence Blue Cross members first to benefit with recent launch of IBX Healthy Steps App
CHICAGO, IL/ (July 19, 2011)– ObjectWave Corporation announces today On the Run a “White-Label” smartphone wellness app for Corporations and Associations who host annual marathons, races and walks.
The white label wellness mobile app with real-time GPS tracking and itunes
integration allows runners to be tracked “live” during a race or event, while listening to their
favorite play list. Integration with SMS text messages, Facebook and Twitter allow friends,
family, and other supporters to watch the race progress as it happens.
Sam Cinquegrani, CEO, ObjectWave Corporation states: “Smartphones are becoming the
computing device of preference. The capability of the phone, the ever increasing sophistication
of the apps, and the way people are staying connected, it is truly changing our world.
Applications like Independence Blue Cross’ Healthy Steps, is an example of how a device like a
smartphone can assist people to stay healthy, be motivated to exercise, and stay connected to
their families and friends.”
On the Run was first designed and developed for Independence Blue Cross’s recently launched
Healthy Steps Application. In May, 9,000 Independence Blue Cross members participating in
the 32nd Annual 2011 Blue Cross Broad Street Run were offered the initial release of Healthy
Steps.
The IBX Healthy Steps app is part of IBX Healthy Steps, a program that suggests incremental,
very doable changes that can make a big difference in a person’s overall health. The Healthy
Steps Pedometer app offers features for those at every workout level – from neighborhood walkers
to beginning runners, to veteran marathon participants.
“We are working hard to provide tools, products and services that will enhance our members’
lives,” said John Janney, senior vice president of Marketing Services at Independence Blue
Cross. “We are proud to introduce our first mobile app, the IBX Healthy Steps Pedometer, an easy-
to-use, innovative workout tool. There are mobile apps for almost everything consumers do –
health care and wellness are no exception since they are key elements to enjoying life.”
The IBX Healthy Steps app is customizable by gender, height, and weight to precisely calculate
calories burned with each workout, and:
- Track the length, speed, and distance of a walk, jog, or run.
- Follow the user’s location using a GPS-enabled map.
- Save results of workouts to view improvement over time.
- Share workout status with friends using integrated Facebook, Twitter, and text messaging.
- Provide BMI, daily hydration needs, personal health stats, and a variety of health calculators.
The On the Run white-label personal wellness and marathon application has been built for
both i-Phone and Android platforms. The application is delivered complete, robust, and with
many options that are highly customizable. ObjectWave’s “Customization” options to the white-
label application can give your organization the ability to make “Your” Wellness Pedometer
application and spectator application focused on your upcoming marathon or other sports
related annual events.
Providing Solutions for the Enterprise in Motion ObjectWave - On the Go is designed
to help enterprises bring their mobile strategies to market rapidly through mobile application
development, consulting, and management services. ObjectWave - On the Go helps enterprises
in many areas including: field integration to corporate databases, field data collection, sales
force automation, mobile ordering, customer relationship management, personnel tracking/
safety global information systems (GPS) and cross-platform mobile solutions.
About ObjectWave Corporation
Over 20 years strong, ObjectWave Corporation, headquartered in Chicago, IL and with
nearshoring operations in Mexico and San Diego, is one of the top leading providers of
mission critical enterprise level systems. The majority of ObjectWave's clients are Fortune
1000 enterprises seeking custom solutions for client-server, mobile-based, web-based and
business-to-business e-commerce applications that can only be successfully realized by using
a disciplined approach to software construction. Our approach delivers solutions that meet
and exceed customer requirements for software flexibility, maintainability, extensibility and
reusability. ObjectWave works with its clients to build powerful, robust, scalable enterprise-class
solutions to solve complex business challenges. To learn more visit www.objectwave.com
Press Contact
Jennifer Massing
ObjectWave Corporation
+917 293 2405
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